liza newman

About Azmira


It is said that things are changed by either inspiration or desperation. In this case it has been a little of both! When Dr. Lisa S. Newman founded Holistic Animal Care in 1982, very little was known about natural health care for pets. Concerned over her own pets' health problems, she found few answers through traditional avenues so she drew upon her education in human nutrition, homeopathy and alternative care and set out to research and develop safe, effective programs for all pets. The information she gathered soon became of interest to others and proved to be effective. Today Dr. Newman's work and reputation are internationally renowned.


A lack of quality and truly natural pet supplements and an overwhelming sense of betrayal by products that fell far short of their advertising claims, led Dr. Newman to create her own product line in 1988. These products have since helped address many health and behavioral issues when other alternative or medical approaches have failed. Today, Azmira Holistic Animal Care® is one of the few companies whose products are formulated by an experienced natural products researcher, instead of to a person concerned with "product development and marketing" or someone who "knows ingredients" but with very little experience using them successfully with animals.

In 1991, Dr. Newman was joined by Marcy Merin. As a former client, Marcy had witnessed such a health improvement in her own dogs that she wanted to share in the growth of the company so that many more animal caregivers could benefit as she had. Together, with the help of an exceptional staff, an in-depth understanding of how nature works for pets, years of documented professional experience, adhering to high ethical standards and truthful promotions, they have grown from pioneers to leaders in this exciting field.